How we built Mau Brands' Amazon analytics platform

Mau Brands is an ecommerce analytics and operations platform designed to give Amazon sellers and agencies complete visibility into their business performance. The platform consolidates data from multiple sources including sales, inventory, advertising, and pricing into a single, unified dashboard. We built the SP-API and Ads API pipelines, warehouse and dashboards behind it.

Amazon marketplace · Ecommerce analytics
Ongoing partnership
Amazon Seller Central
Amazon SP-API
Amazon Ads

Results

What changed, in numbers.

25%

Reduction in time spent on manual reporting and analysis.

15%

Improvement in campaign performance through data-driven decisions.

Inside the build

Screens, flows and designs from the build.

6 images from the Mau Brands project. Select any image to see it larger.

Mau Brands dashboard overview with sales, inventory and advertising panels — **Mau Brands dashboard**Select an image to open the viewer, then use the arrow keys or swipe to move through all 6 images.

Mau Brands user flow diagram from login to business action — **User flow**From data ingestion and structuring to visualization, every step was designed to ensure accuracy, scalability, and real-time decision-making.

High-fidelity Mau Brands dashboard screens — **High-fidelity design**Data is cleaned, modeled, and transformed into actionable dashboards that provide clear insights into performance, risks, and opportunities.

Mau Brands inventory and operations dashboard on a laptop — **Operations intelligence dashboard**

Mau Brands screens for Buy Box monitoring, advertising performance and alerts — **Buy Box, advertising and alerts**

Mau Brands product architecture flow diagram — **Product architecture flow**

About the project

About Mau Brands.

Mau Brands is a data-driven ecommerce analytics platform that helps Amazon brands optimize performance, manage inventory, and make faster business decisions.

TechEsthete designed and developed the system to solve key operational challenges such as fragmented data, delayed decision-making, and lack of actionable insights.

Client: Mau Brands
Industry: Amazon marketplace · Ecommerce analytics
Engagement: Ongoing partnership
Services: Data engineering, Analytics platform, Inventory intelligence, Advertising insights

The challenge

Ecommerce brands and agencies often struggle with data scattered across multiple tools (Seller Central, Ads Manager, spreadsheets), lack of real-time insights for decision-making, difficulty tracking inventory risks and forecasting demand, inefficient campaign optimization due to poor visibility, and Buy Box losses without clear root cause analysis.
These challenges lead to delayed actions, revenue loss, and operational inefficiencies.

What we built

TechEsthete designed and built a centralized analytics platform focused on clarity, speed, and actionability.

Unified Dashboard: integrated sales, inventory, advertising, and pricing into a single view
Inventory Intelligence: built forecasting, Weeks of Supply tracking, and risk detection (understock / overstock)
Advertising Insights: enabled performance tracking for ACOS, ROAS, spend, and campaign efficiency
Buy Box Monitoring: introduced competitor pricing comparison and Buy Box risk analysis

The result

Improved decision-making speed with real-time dashboards, reduced dependency on spreadsheets, increased visibility into inventory and revenue risks, and provided scalable analytics infrastructure for growing brands.

Architecture