Google Ads pipelines
API pulls on a schedule with backfills, cost converted from micros, and alerts when something changes.
Google Ads
Google Ads data, pulled cleanly and put to work.
We pull campaign, keyword and search-term data through the Google Ads API, with full history backfills, and join it to the same spend model as every other channel.
- Google AdsSearch terms · Performance Max · Conversions
- Scheduled pipelineRetries, backfills and change alerts
- Your warehouseSnowflake, BigQuery or Redshift
- DashboardsLooker, Looker Studio, Power BI or Tableau
- AI insights and actionsInside rules you approve
What we pull
The Google Ads data that matters.
Pulled through the platform's API on a schedule, landed in your warehouse, and kept up to date.
- Campaign, ad group and keyword performance
- Search terms and Performance Max where available
- Conversions and conversion values
- Multiple accounts under a manager account
Example mapping
How Google Ads lands in one model.
The same fields every other platform has, under different names and rules. Here is how we line them up.
| Concept | Google Ads field | In your model | What we do |
|---|---|---|---|
| Spend | metrics.cost_micros | spend_usd | Divided by 1,000,000, then converted |
| Date & time zone | segments.date | date + account_tz | Reporting day in the account's time zone |
| Currency | customer.currency_code | currency + spend_usd | Per account |
| Attribution window | metrics.conversions_value | attributed_sales + attribution_window | Each conversion action's own window |
What we build
From raw Google Ads data to decisions.
Cross-channel reporting
Google next to Meta, TikTok, Amazon and Walmart in one model, with one ROAS rule you agree on.
Search waste alerts
AI flags CPC spikes and search terms burning budget before anyone opens a dashboard.
Bid and budget agents
Rule-based changes inside caps you approve, logged and reversible.
Results
Teams we've built this for.
FAQ
Common questions about Google Ads data.
Why does Google report spend in micros?
The Google Ads API reports cost in millionths of the account currency (cost_micros). We divide by 1,000,000 and keep the account currency next to it, so Google spend lines up with every other platform.
Do you cover Performance Max and YouTube?
Yes. Search, Shopping, Performance Max, Display and YouTube performance comes through the same API and lands in the same model, at the level of detail Google makes available for each.
Bring us your Google Ads data.
Tell us which accounts you run and where the numbers stop matching. An engineer will tell you what we'd fix first.