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Case study · Pixis
How we engineered Pixis's AI ad platform and creative studio
TechEsthete worked as an engineering partner to Pixis on two parts of their product: the AI ad platform that manages campaign performance across channels, and the creative studio where teams generate and test ad creative.
- AI marketing platform · Ad tech
- Engineering partnership
- Meta Ads
- Google Ads
- TikTok Ads
The challenge
- An AI ad platform is only as good as the data under it. Campaign data from every ad network has to arrive on time, in one shape, before any model can act on it.
- Creative tools add a second load: assets, variants and their performance data all have to stay connected so teams can see which creative actually works.
What we built
- Ad platform: engineering on the cross-channel platform that pulls campaign data from ad networks, standardizes it and feeds the AI that recommends and applies optimizations
- Creative studio: engineering on the studio where marketers generate ad creative, manage variants and link each asset to its performance data
- Data pipelines and integrations: ad network API connections, scheduled syncs and data models shared by both products
- Built to scale with Pixis's customer base, so new accounts and channels plug into the same pipelines
The result
Pixis runs its AI ad platform and creative studio on engineering we delivered with their team.
Architecture
From the source data to the system on top.
Sources
Meta Ads
Google Ads
TikTok Ads
- 01Ad network APIs
- 02ETL pipelines
- 03Data models
- 04AI optimization services
- 05Creative asset management
- 06Dashboards
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